Latest Thinking

Personalization paradigm: what molecularly tailored medicine means

October 29, 2015

Brendan Byrne
Chief Innovation Officer
TELUS Health

“It’s far more important to know what person the disease has, than what disease the person has.” – Hippocrates

The topic of personalized medicine is attracting a lot of attention in the scientific community and raising controversial questions about healthcare privatization and data privacy, as well as its cost-benefit. Indeed, personalized medicine represents a whole new paradigm of diagnosing and treating disease and, as such, comes with many as-yet unresolved concerns.

This article takes a step back and instead considers some of the basics. It aims to serve as a primer on the promise of personalized medicine, the most prevalent ways that it is starting to be applied, what’s driving its emergence, and what this fundamentally means to the future of medicine and healthcare.

Click here to continue reading