Next-gen seniors: catalysts for a healthier Canada
Vice-President Go-to-Market Strategy & Enablement
Like many octogenarians, Dr. June Fisher’s mobility was an impediment to going to the market and other day-to-day activities that younger adults take for granted. As Chief Elder Executive for Aging2.0 (a San Francisco-based global network on a mission to accelerate innovation to improve the lives of older adults around the world), the retired MD provided guidance to students competing in a mobility design challenge hosted by Stanford Center on Longevity. Her advice: “Design with me, not for me!” The resulting City Cart won top prize in the international competition and serves as a combination walker and shopping basket, allowing those with mobility issues to walk, shop and return home without assistance.
This example speaks to the mounting requirement to address the needs of our aging population in a customer-centric (vs technology- or clinician-centric) fashion. And this applies across a broad range of needs, as mobility challenges are among many others that beset people as they age. Dementia, Alzheimer’s and chronic disease also feature prominently, and along with them come increased demands on family and friends and additional strain on the healthcare system. These pressures will only continue to mount as the aging population increases to unprecedented numbers.